The Difference
We believe in pets, people and the planet we share. But we also know that sifting through options, advertising, and the news around us makes it difficult to know if we are doing the right things for any of the three parties.
We have created some simple organizing principles for pet owners to simplify each of the critical elements in caring for our pets. Everything we do, say and offer to our customers has a specific role (in some cases, roles) in one of these three areas:
For pets, like humans, WHAT they eat is critical to achieving a great life. Many, if not most, pet owners are shocked to learn that the foods they give their animals significantly lack in the key areas of protein and essential nutrients.
We believe that everything we feed our pets should have a purpose and provide specific benefits. Foods that make it into our stores are guaranteed to provide the real nourishment your pets crave.
DON'T JUST GIVE FOOD. GIVE YOUR PETS LIFE.
Our pets, especially our dogs, are just like children. When healthy they are full of life and energy and naturally want to run, jump, and play. Not only is this exercise critical for their health and happiness, but countless studies have proven that sharing in these activities with our pets provides just as much to us humans. The camaraderie, calorie burning, and plain old fresh air have to be part of the lives we regularly share with our pets.
ENERGIZE YOUR PET. YOU WILL GET MORE THAN YOU GIVE.
Pets desire our approval and need structure and order in their lives to truly be healthy. As pet parents, we are the leaders of our packs and we must communicate to our animals that we love them and reinforce their good behavior. Pet experts say that the positive reinforcement that comes with healthful rewards cannot be underestimated, so when we give treats - and what those treats are made of – is a critical part of your pets achieving great lives.
SWEAT THE SMALL STUFF. YOUR PET WILL LOVE YOU FOR IT.
